Sunday, February 26, 2017

Where To Eat in Dagupan: Gino's Sisig

What is all these buzz about Gino’s Sisig Dagupan? Is it the Lechon de Cebu? The affordable price? Location? Or - all of the above? Find out here as I get to have a one-on-one interview with the man behind this successful food business!

Lechon De Cebu. It was March 2009 when the then 22-year old Gino Largo first came to Dagupan City from Cebu. His job as a sales representative of one of the industry’s most respected milk brands already brought him to many places in the country. He did well during his first few months stay here in Dagupan, but like everyone who’s been away from home for too long, he was already getting homesick. To ease the pain, he searched for restaurants that serve Cebu Lechon. He tried and searched again, but to his dismay, nothing seemed to satisfy his authentic taste. That’s when the idea to put up his own lechon business was conceived, and on December 2009  “Grill Hauz” was introduced to all Dagupenos.

Gino's Sisig logo - Home of the first lechon belly de cebu in Northern Luzon.
According to him, #GinosLechon recipe came from his father  - Mr. Rodney Largo. However, it never crossed his mind that he will someday be successful in the same line of business.

“When I was in college, my dad had a lechon business in Cebu. I was never interested in it, but I know all the ingredients and the prep procedures because I watch the workers do it every single day.” He added. 
But what makes their Lechon De Cebu authentic? 

“There are ingredients that only come from Cebu City, sent via courier or I, myself, bring from there.” He answered. “And we are very proud to be the first authentic Lechon Belly De Cebu in North Luzon.”

Photo by idol Jojo Tamayo during the grand opening of Tramo Food Hub.
I also learned that even the head cooks are imports from Cebu and are pure Cebuanos themselves. Today, Gino’s Sisig has two branches in Dagupan City alone. One at Perez Boulevard in front of Victory Liner bus terminal and the other is doing an outstanding sales performance at Tramo Food Hub. During the next years to come we will see Gino’s Sisig branches inside malls in Northern Luzon, and very soon in Quezon City.

Dealing with Business Competition. When Gino had stayed long enough in Luzon, he said he realized that clearly - not everyone can afford to have lechon on their dinner tables.  Saved for special occasions only, lechon is rare to many Filipino households.
A closer look! Check out their Facebook page here. 
 “This is why I decided to make our meals more affordable to everyone. [Because ] I want them to try the best-tasting cebu lechon without having to buy more than what they can consume and afford.” Gino stated. “Now, there is no need for a special occasion to enjoy lechon!”

A single meal order of lechon belly with rice costs Php89 only. Can you believe it? Plus you get to experience eating kamayan style! It’s what makes the eating experience more fun in Gino’s Sisig Tramo. Gino affirms that this definitely is not just a marketing strategy and it doesn’t apply within a promo period.

"The best Lechon de Cebu I've tasted so far." -Mayor Belen Fernandez, Mayor of Dagupan City.
According to Gino: "Competition is only tough when your vision is unclear and if you’re only working for yourself."
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Part 2 of this interview will be up next.
Cheers!

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